The hardest part of short form content is not the ideas, it is the volume. Reels, TikToks and Shorts reward accounts that post consistently, and filming fresh clips every day is not realistic for most businesses. The workflow that actually holds up: record long form once, then cut it into clips. Tools like Klap make the cutting part almost automatic.
What Klap does
Klap is an AI tool that takes a long video, finds the strongest moments and turns them into ready to post vertical clips. It reframes the shot to keep faces centred, adds captions and scores each clip so you know which ones are worth posting first. Feed it a 45 minute podcast episode and you get a stack of shorts back in minutes.
Tools only work as well as the footage you give them, and that is where the recording setup matters.
Record it clean and the clips cut themselves
▶That is exactly how our podcast studio is set up. Four mics, four cameras and live switching mean you walk out with footage that Klap, or an editor, can slice cleanly. Record one episode and you have content for the week.
A simple weekly workflow
Book a session, record one long conversation, run it through Klap and schedule the best clips across the week. Post the full episode to YouTube or your podcast feed and let the shorts pull people towards it. If you would rather not touch the editing at all, add our production team to your booking and we will cut it for you.
Book a podcast session and put the workflow to the test.